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PROFILE
The
brand VOODOOTEE is owned and marketed by MUCHOLOUD
Enterprises, which is a company established in January
2001 by a Lahore-based Marketing professional named
Rehan Ul Haque.
MLE is
currently engaged in the marketing of branded
casual-wear products, under the brand name of VOODOOTEE,
with 7 retail shops in Karachi, Lahore, Islamabad &
Dubai, as well as through the website
www.VOODOOTEE.com
Currently, our biggest product line is TEE-shirts, but
we are fast adding other casual-wear lines, such as
TOPEEs (Caps), cargo shorts & pants, PJs, accessories,
etc. However, TEE-shirts will continue to be our main
focus of attention for the next few years. We (through
our brand VOODOOTEE) aim to be regarded as the BIGGEST,
“BADDEST” TEE-shirt company of the world.
We
strongly believe that consumer lifestyles, the world
over, are inclining towards casual-wear products,
especially in the youth market, and we aim to be one of
the best principals of this global trend by 2020. We
will always aim to deliver high value-for-money to our
consumers, through providing quality, comfort and
expression.
MAJOR
MILESTONES
|
January 2001 |
MLE
(MUCHOLOUD Enterprises) was formally
established. 1st Project: Rock Festival held on
January 2001. For the first few months, only
corporate/bulk orders were entertained.
|
|
September 5th, 2001 |
www.VOODOOTEE.com was formally launched.
Starting of servicing consumer orders from
within Pakistan only. |
|
May
8th, 2003 |
1st
VOODOOTEE Shop was launched in Lahore at Barkat
Market, New Garden Town. |
|
August 20th, 2003 |
2nd
VOODOOTEE Shop was launched in Lahore at Y
Block, DHA. |
|
April 26th, 2004 |
3rd
VOODOOTEE Shop was launched in Karachi at Do
Talwar, Clifton. |
|
November 3rd, 2004 |
4th
VOODOOTEE Shop was launched in Karachi at Dolmen
Mall, Tariq Road. |
|
May
5th, 2005 |
5th
VOODOOTEE Counter was launched in Dubai, UAE, at
Al Attar Shopping Mall, Karama. |
|
October 3rd, 2005 |
6th
VOODOOTEE Shop was launched in Karachi at Hyderi,
North Nazimabad. |
|
October 21st, 2005 |
7th
VOODOOTEE Shop was launched in Islamabad at
Beverly Center, Blue Area. |
VISION
To
create a world where we all enjoy life, casually.
MISSION
MUCHOLOUD Enterprises is a Pakistani commercial
organization, which aims to be the leader, in
youth-oriented branded casual-wear market in Pakistan as
well as all major markets of the world by 2020.
We will
always endeavor to deliver high value-for-money to our
consumers, by providing quality, comfort and expression.
VALUES
-
Enterprise with Integrity
- Fairness
- Open-mindedness
- Balance |
